Television is the New Television
Author Michael Wolff’s book, of which I only read the abstract via getabstract, reinforces a simple truth that exists in my universe – namely, a good story makes for good entertainment. He argues that new digital media companies are following the same model as the old line media companies they are seeking to replace (newspapers, for example) by providing disposable content to large viewerships. Ad rates (and thus their business model), are tied to the viewership metrics. TV on...
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