What Would Google Do?
What Would Google Do? was written by Jeff Jarvis, founder of the popular buzzmachine.com blog. I liked this book but didn’t love it. I’d give it a 7 out of 10. My main complaint is that I found about only a quarter of it useful. The rest seemed a bit fluffy and written mostly to create enough content to make it a book. The author himself says he is somewhat breaking his own rule by making this into a book when he claims mainstream publishing is dying and irrelevant. Having said...
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